Meet Melissa

Melissa Houston is a seasoned CPA with over 25 years of experience, helping businesses grow and thrive. Beginning her career as a social worker, Melissa pivoted to the world of accounting, bringing her passion for helping others into the financial sector. She has worked extensively with startups, tech firms, and small businesses, providing strategic financial insights to drive growth.

Melissa is the founder of She Means Profit, a company that focuses on empowering women entrepreneurs, and also runs a Fractional CFO Agency that offers tailored financial services to tech companies. Her deep expertise in Canadian SR&ED (Scientific Research and Experimental Development) tax incentives has made her a trusted advisor in the tech sector.

She has enhanced her professional knowledge by enrolling in the Innovation Leadership Accelerator through CPA Ontario, a program that deepened her skills in KPI performance measurement, raising capital, venture capital dynamics, and IP strategies.

Melissa is also the author of Cash Confident, a book that shows women how to effectively manage their business finances to avoid bankruptcy and build wealth. When she isn’t consulting with clients, Melissa shares her financial expertise through her Forbes.com column, where she regularly writes about entrepreneurship and financial strategies for business owners.